Celebrated mixologist JJ Goodman knows what he wants when it comes to bars. The founder and Creative Director of London Cocktail Club was just 24 when he opened his first venue in 2008. Now he has ten and, to complement the great drinks and atmosphere in all of them, nothing but exactly the right seating will do.
Penwith Upholstery started working with JJ and his team in May 2016. The Club was in the process of doing up their new Bethnal Green premises and the aim was to make it look like a train yard. Having won the contract to install the banquettes, Penwith Upholstery took up the challenge.
“We wanted fabrics to match those you’d find on the Tube,” said London Cocktail Club Operations Manager Danni Wilson. “JJ is a very creative guy and the banquettes had to be perfect. Penwith were brilliant. They sourced different samples for us to try and the end result is amazing. We’re really pleased with how it all looks.”
Having successfully completed the work at Bethnal Green, Penwith are now fitting out other venues for the Club, including LCC Monument which will be opening soon. Inspired by the classic old-school Savile Row style tailors, it’s been designed as a sharp and dapper basement bar where gentrified British monarchy gets a 70s vibe and rock n’ roll meets gentleman’s club. The tailor theme inspires the seating with pinstripe, shark-tooth and tweed banqueting beneath a paisley link wall of suited animal images overseeing the classic LCC whisky fuelled mayhem.
“Our requirements are very specific but Penwith Upholstery are very helpful and patient,” said Danni. “Nothing is too much trouble and they always go above and beyond. We’re really pleased with everything they’ve done for us.”